Empowering Women to Lead and Succeed

Yirla is a Mexico-born, Texas-raised entrepreneur who has found her calling in Oregon. With a rich background spanning over 12 years, she has harnessed her strategic expertise in partnership building, economic development, and public policy to champion sustainable growth for underrepresented communities. 

Yirla's leadership journey includes pivotal roles at the Boys & Girls Club of McAllen, the Women's Business Center, and the March of Dimes, where she worked to bridge gaps between communities, non-profits, and businesses to achieve shared objectives. Beyond her formal positions, she is an active member of the Organization of Women Executives and the Junior League of McAllen, where she promotes voluntarism, cultivates leadership, and contributes to the betterment of the community.  

Sara is a community builder and program coordinator who helps bring thoughtful, inclusive experiences to life through the Oregon Conferences for Women. Her work focuses on coordination, planning, and creating spaces where women can connect, learn, and feel supported.

As the first-born daughter of immigrant parents, Sara grew up navigating responsibility, advocacy, and adaptability from an early age—experiences that continue to shape how she shows up in her work and community. Her background spans small business ownership, nonprofit involvement, and corporate support roles, giving her a practical, behind-the-scenes perspective on turning ideas into action.

She is passionate about supporting women particularly women of color through honest conversations about career transitions, mental health, and redefining success. Sara also serves on local community engagement committees and enjoys helping communities build spaces that feel welcoming and intentional, 

Dear Community, Partners, and Friends,

After heartfelt reflection, I want to share my next chapter.

After two impactful years at Oregon Conferences for Women, I will be stepping away to pursue new ventures beyond Oregon. I am immensely grateful for our journey together.

OCW started as a dream to create a space where women could connect, lead, heal, and grow. From our first conference to our vibrant community, it’s always been about connection, courage, and leadership. I am proud of the foundation we've built and the stories we've shared.

Growing up in Salem, this work has been especially meaningful. Building OCW with inspiring women and partners here has been a true privilege. The relationships and energy we've created will always stay with me.

Now, I am excited to focus on supporting independent professionals to craft careers and lives on their own terms.

Thank you for your support, belief, and presence in this journey. I look forward to seeing our community continue to thrive.

Stay connected with me on LinkedIn for updates on my next chapter.

With gratitude,

Luz Reyna

Co-Founder, Oregon Conferences for Women

www.linkedin.com/in/luzreyna/